company, has launched Hammermill Great White 100, a 100 percent recycled paper,
targeting the North American customers.
The paper is the newest product to join the Hammermill
Great White line of recycled products.
International Paper currently produces 30 percent and 50
percent recycled paper.
IP has invested several million dollars into their
recycled product capabilities to produce this new product. The company is
producing the Hammermill Great White 100 at IP’s Riverdale, Ala. Mill and carries
the Forest Stewardship Council certification. The product launch coincides
with the celebration of the Hammermill brand’s 100th anniversary.
“Consumers are interested in recycled paper
products, but they also want confidence in the quality and how the product
performs. Hammermill Great White 100 is the best of both worlds and offers
a dependable 99.99 percent Jam-Free Guarantee paper that has a 92
brightness. It’s a great paper that runs smoothly, looks sharp, and
contains 100 percent post consumer fiber,” said Jon Ernst,
International Paper vice president for Imaging Papers.
“Hammermill is one of oldest brands in the industry
because of its ability to continually evolve to meet customer needs and this
product is our latest example of meeting consumers where they are in the
marketplace,” Ernst added.
Recently, International Paper completed its
acquisition of Temple-Inland through the merger of its wholly owned
subsidiary Metal Acquisition, the total transaction value is
approximately $4.5 billion.