Voltas to tap water and wastewater treatment market in India with Dow Chemical Pacific JV

Voltas has signed an agreement with Dow Chemical Pacific (Singapore) to form a 50-50 joint venture in India– Voltas Water Solutions Private Limited– to tap the growing water and waste water treatment  market in India.

The partnership will leverage the brand and distribution strength of Voltas, along with the technology prowess of the water and process solutions division of the Dow Group, the companies said.

The proposed JV will market and distribute standard packaged water treatment systems and waste water treatments systems of capacity up to 20 m3/hour to residential and commercial complexes and light industrial markets.

In addition to these, the JV will also design, procure, test, market, sell and service such standard water treatment systems, Voltas said in a statement.

Snehal Desai, Global business leader for the water and process solutions division of Dow Group, said there is a lot of potential for water treatment in India.

“As part of our long-term strategy, we intend to establish the joint venture, to fully exploit the untapped potential of the Indian market. This joint venture is a significant step towards further strengthening our position in mid-market water systems in India,” Desai added.

VOLTAS

Voltas has identified water as a key focus area, said Sanjay Johri, managing director of Voltas. “With its unrivalled know-how and technological leadership in the water treatment space, the partnership, will help Voltas Water Solutions cater to the growing water treatment requirements of the Indian subcontinent.”

The JV will target the water and waste water treatment market in India dominated by unorganized players. It will provide a branded and differentiated product line, with a focus on quality and service delivery, Voltas said.

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