Nokia and Emirates Environmental Group renew pact for phone recycling initiative

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Nokia and Emirates Environmental Group renew pact for phone recycling initiative

Greentech Lead Middle East: Phone major Nokia and the
Emirates Environmental Group (EEG) have renewed their joint collaboration for
Nokia’s Take Back mobile phone recycling initiative. 


The EEG and Nokia have been working together on the Take Back campaign since
May 2009 and 2,920 various brands of mobile phones have been collected by
December 2011. Taking the initiative to the next level, both companies will
spearhead environmental awareness campaigns in schools and universities across
the country. 

According to Gulf Today, this joint collaboration assures the direct reach of
both, a recycling channel as well as dedicated awareness campaigns for the
society. 

“For the past two years, we have been successful in instilling a sense of
environmental and social responsibility within the corporate sector. This year,
we will ramp up the campaign in our member schools and universities to engage
our students’ active participation in green environmental initiatives,” said
Habiba Al Marashi, EEG chairperson.

The joint collaboration now initiated Borrow a Bin
campaign where schools can make use of a roving bin for 1-2 weeks during which
students and the school staff are encouraged to bring in their old phones of
any brand for responsible recycling.

The collected devices will go to Nokia’s approved
recycling experts that recover 100 per cent of the materials in the devices to
produce new environmentally -friendly product.  

The program will sponsor seminars and short video presentations at schools
throughout the year where brochures, posters and fliers both in English and
Arabic will also be made available to educate the students on the benefits of
recycling and to inform them of the entire recycling process. 

“With this collaboration we aim to contribute to the
long-term creation of a recycling society. This initiative will offer a channel
for secure, protected and responsible mobile phone recycling.  In
addition, the initiative will educate the next generation on the importance of
commitment to environmental actions every day,” said Ulrike Vott, Nokia’s
regional sustainability manager.

Nokia also takes part in collective recycling schemes
with other equipment manufacturers in Europe, Canada and Australia.


editor@greentechlead.com