Microsoft, Nike, Starbucks, Unilever and five other industry titans are teaming up to help businesses achieve zero carbon emissions.
The group called Transform to Net Zero plans to recruit other members and will work with the Environmental Defense Fund and focus on delivering guidance, research and blueprints for businesses to achieve zero carbon emissions no later than 2050.
The announcement gave no details of any investment the companies would make, outlining only initial research and other work to be completed over the next five years, Reuters reported.
Some aims for net zero carbon emissions include reductions across the entire value chain, including impact of products and services, and the substantial commitment and willingness to invest in and speed innovation.
The current alliance also includes French food group Danone, German automaker Mercedes-Benz, top shipping container firm A.P. Moller – Maersk, Indian tech firm Wipro, and Brazilian cosmetics maker Natura & Co.
Microsoft in January announced plans to be carbon negative, pledging to remove as much carbon as it has emitted in its 45-year history and allocated $1 billion to create a “Climate Innovation Fund” to invest in developing carbon removal technology.