Audi has achieved significant progress in electric vehicle (EV) business during the first half of 2025. Deliveries of fully electric vehicles (BEVs) rose by 32.3 percent to 101,384 units, representing 12.8 percent of the brand’s total vehicle sales from 9.1 percent the previous year.
Deliveries of plug-in hybrids (PHEVs) declined to 35,120 units from 51,428, primarily due to model changeovers, bringing the overall share of electrified vehicles to 17.2 percent, up from 15.2 percent. In Europe, deliveries slightly dropped by 2.4 percent to 338,773 vehicles, while the German market remained stable at around 104,278 units.
In the U.S., deliveries fell 11.6 percent to 84,912 units, impacted by tariff uncertainties in Q2. China saw a 10.3 percent decline to 288,719 vehicles, attributed to increased competition and a limited Audi BEV lineup.
BEV production surged by 54.5 percent to 121,726 units, mainly due to the ramp-up of the Audi Q6 e-tron and A6 e-tron models.
Audi’s revenue
Audi’s revenue grew by 6.7 percent to €29.3 billion, supported by a higher share of BEVs and a favorable vehicle mix, particularly those with V6/V8 engines. Audi does not reveal its sales from the EV business.
Despite these advancements, Audi faced profitability challenges. Operating profit declined by 55.9 percent to €520 million, influenced by tariff costs, restructuring linked to the “Audi agreement for the future,” and provisions for CO₂ regulations. Research and development expenses were reduced to align with the current product lifecycle, while capital expenditure rose to €1.18 billion, reflecting continued investments in electrification and future models.
EV strategy
The company’s EV strategy focuses on expanding its all-electric model range, improving vehicle technology, and investing in electrified platforms. New models such as the Audi Q3 plug-in hybrid, offering up to 119 kilometers of electric range, and innovations like micro-LED matrix headlights demonstrate Audi’s push for premium electrification. Audi continues to utilize Volkswagen Group’s platforms and global production network, manufacturing BEVs in Germany, China, and other key markets.
Audi’s sustainability roadmap also plays a critical role in shaping its EV transformation. The company applies a double materiality framework to evaluate both its environmental impact and the financial risks associated with sustainability. In H1-2025, 17.2 percent of total deliveries were electrified vehicles (BEVs and PHEVs), indicating a steady shift in customer preference. While total deliveries and production volumes declined due to model changeovers and macroeconomic factors, Audi’s EV momentum remained strong, positioning the brand to lead the premium segment’s electric future.
Baburajan Kizhakedath