Zain launches environmental campaign to preserve natural resources

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Greentech Lead Middle East: Zain, the telecommunications company in Kuwait, has launched its 2013 environmental campaign as part of its strategy to preserve natural resources and promote education about the environment.

The environmental campaign was launched to encourage employees and customers to enhance their lifestyles and enjoy living in a positive, healthy, and safe way. The campaign highlights methods of conserving environmental and energy resources through the implementation of the ‘Three Rs’, referring to Reusing, Reducing, and Recycling resources used in day-to-day life.

Zain uses biodegradable, recyclable bags across its branches in Kuwait rather than using regular plastic bags. The company has also turned its attention to the technological aspect of environmental awareness by reducing the use of printed paper and replacing it with the use of electronic information.

Zain launched a YouTube video entitled ‘A Greener World is a Wonderful World’ that identifies ways to substitute negative habits with more resource-conserving ones, thus enhancing people’s overall understanding of environmental responsibility with respect to the use of energy, electricity, and other resources.

Zain has also organized a number of events in support of its environmental initiatives; one of which was an internal activity entitled ‘Green Diwaniya’. This initiative targeted employees, allowing them to identify safer environmental solutions through several innovative workshops aimed at helping them to make smarter, more environmentally conscious choices.

Zain is keen to raise further awareness across all segments of society and to ultimately raise consciousness of the issues within the whole society.

editor@greentechlead.com

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