Greentech Lead America: Arrowhead, the company that
produces Arrowhead Brand 100 percent Mountain Spring Water, has introduced
0.5L ReBorn bottle, made with 50 percent recycled PET (rPET) in the familiar
Eco-Shape bottle design.
By producing this new ReBorn bottle, the brand will save
resources and use 15 percent less energy than it takes to produce bottles from
all-new materials.
Given the widespread distribution and availability of the
Arrowhead brand on the West Coast, this bottle will help to increase awareness
and educate the public about the value of recycling.
PET (polyethylene terephthalate) plastic has been the
standard beverage packaging for decades –rPET is recycled PET plastic and
maintains the durability, safety and reusability of virgin PET and does not
affect the taste or quality of the water.
“We’re thrilled to introduce the ReBorn bottle
in California. Our goal is to keep valuable plastic materials from being
discarded by encouraging recycling and using recycled plastic in our products,”
said Gigi Leporati, brand manager, Arrowhead 100 percent Mountain Spring
Water.
“Arrowhead is sourced from carefully selected
mountain springs, so it is natural for us to be respectful of the environment
to ensure the sustainability of our spring sources and be responsible with the
resources we use,” Leporati added. “The ReBorn bottle is a symbol of our
ongoing effort to reduce and recycle resources.”
As part of its commitment to sustainability, Arrowhead is
partnering with Keep California Beautiful (KCB), an organization committed to
recycling education and efforts. This year, to celebrate America Recycles Day
on November 15, the partners will work together to host a volunteer
recycling and beautification event in San Francisco’s Fisherman’s Wharf
area.
Arrowhead also launched its “Recycling is a
Beautiful Thing” campaign that aims to motivate people to recycle and
spread the word about the importance of recycling.