Greentech Lead America: Soraa has signed international
LED lamp distribution deal with Ushio group companies and its subsidiaries in Japan,
China, South Korea, Hong Kong, Taiwan, Singapore, and Europe.
The company’s full spectrum GaN on GaN LED MR16 lamps
will be available through Ushio group companies and its subsidiaries in these
countries effective November 1.
Ushio, the largest distributor of MR16 lamps in Japan,
will sell Soraa’s LED MR16 lamps under the brand name Superline LED, a
co-branded Ushio and Soraa product.
“This agreement is an indication of what’s to come for
Soraa as we solidify our worldwide presence,” said Eric Kim, CEO of Soraa. “The
partnership with Ushio allows us to introduce the company’s products in several
new markets, including Japan, where high quality of light is a leading
consideration in purchasing replacement LED MR16 lamps.”
A superior alternative to halogen MR16 lamps, Soraa’s LED
MR16 lamps feature full spectrum light; a CRI of 95 and R9 of 95, (higher than
most halogen lamps); produce no UV or IR; last up to 10 times as long; use 80
percent less energy; run cooler; produce a much more consistent and efficient
beam; and are compatible with existing lamp fixtures and lighting
“The lighting market in Japan and many other countries
has been in need of a high-quality LED replacement option for halogen lamps,”
said Akihiko Sugitani, corporate senior vice president of Ushio, Inc. “Soraa’s
LED lamps will awaken many people to the possibilities of LED technology with
its beautiful light and stylish design.”