OLED displays are expected to enjoy high market penetration mainly due to the benefit of biodegradability that they offer. OLED displays are known to save up to 40 percent of the electricity for smartphone and TV usage, subject to the brightness and content.
In addition, enhanced features including the wider range of colors, increase in the number of times per second a display redraws data, improved 3D adaptability, thinner dimensions, better flexibility and transparency contributes to the market growth of OLED displays.
Among all the end product segments of OLED displays, mobile phones accounted for a massive 71 percent share in 2012. OLED TVs distantly followed mobile phones but are expected to experience tremendous growth in the upcoming years.
The market for TVs using OLED display technology is expected to surpass the market for mobile phones using OLED display by 2015. This growth will be attributed to the development of large sized OLED displays by manufacturers. Tablet PCs and digital cameras will also contribute substantially to the growth of OLED displays owing to the frequent technological up-gradation taking place in both the product categories.
Market gains in developing countries will outpace electric lighting sales in the US, Western Europe and Japan, spurred by healthy economic growth, ongoing industrialization efforts, greater manufacturing output, new household formation activity, and rising standards of living.
China will account for 49 percent of all additional product demand through 2016, strengthening its position as the largest national market for lamps and LEDs. Above average growth is also expected in Russia, Mexico, and Brazil. Sales of lighting in many of these developing areas will be assisted by subsidies for consumer purchases of high efficiency lighting, sometimes with support from international organizations, as utilities seek to reduce load on local energy grids or benefit from carbon reduction credits.
Poland and other parts of Eastern Europe will post similar sales gains as economic conditions improve. Canada will also generate robust sales as the country will be slower to require high efficiency lighting compared to other developed countries.
Although sales advances will not be as strong in most other developed areas, lighting product sales will climb there as well through 2016, bolstered by a strong upturn in motor vehicle production and construction activity from reduced 2011 levels, coupled with interest in changing to more efficient light sources.