Coca Cola expands Recycle & Win program and other sustainability initiatives

Greentech Lead America: Coca-Cola has expanded Coca-Cola Recycle & Win, the nationally recognized sustainability initiative which began in Charlotte in 2009 beyond Mecklenburg County into Cabarrus County.

Coca-Cola Consolidated, Harris Teeter, the city of Charlotte, Mecklenburg County, Concord, Kannapolis and Harrisburg have joined forces to promote recycling by offering consumers the reward of a $50 Harris Teeter gift card for recycling properly.

Coca-Cola Bottling Consolidated is the largest independent Coca-Cola Bottler in the United States. The company manufactures, markets and distributes soft drinks.

To implement and promote Recycle & Win, Coca-Cola has invested over $250,000 in the program, which includes a direct mail educational packet to all single-family households in Charlotte, Mecklenburg County (excluding Cornelius), Concord, Kannapolis and Harrisburg the week of June 17.

The educational packet contains images highlighting which materials SHOULD go in your recycling bin as well as a “Give it Back” sticker, which residents must place on their bin to opt in for a chance to win a $50 Harris Teeter gift card.

Race fans staying at one of seven designated campgrounds at Charlotte Motor Speedway can also get in on the “get rewarded for recycling” action this year by placing aluminum cans and plastic bottles in blue recycling bags provided at campground check in. Fans “caught” by the Coca-Cola Recycling Patrol doing this good deed will be rewarded with $25 in Speedway Bucks good at any CMS concession stand.

Marcus Smith, president and general manager of Charlotte Motor Speedway, said, “For 2013, we’re challenging our fans to join us as we try to collect more than 7,000 pounds of recyclable materials through our campground efforts. Many thanks to our partners at Coca-Cola in helping us reduce our environmental track-print through this creative recycling initiative.”

Concord Mayor Scott Padgett, said, “The partnership with Coca-Cola provides an opportunity to bring together a public/private partnership that supports our efforts to promote recycling with this unique education program.”

Lauren Steele, senior vice president, corporate affairs, Coca-Cola Bottling Co. Consolidated, said, “The Coca-Cola Company believes it is essential to continue educating everyone on the importance of recycling and recycling properly. “

The Coca-Cola Recycle & Win Recycling Patrol will be visiting area neighborhoods starting the week of June 17th and plans to award a total of 676 $50 Harris Teeter Gift Cards throughout the six-month program.

Also read: Coca-Cola procures more than 27 grants for sustainability Initiatives across the U.S. in 2012

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