Greentech Lead U.S: Cleantech Group, a leading market intelligence
and advisory firm focused on removing barrier to cleantech adoption, has
entered into a definitive agreement to merge Cleantech Group and GreenOrder,
formerly a sustainability strategy consulting subsidiary of LRN.
LRN will become a major shareholder and long-term partner
in the combined company -under a broad new partnership agreement that will
extend the reach of both LRN and the newly formed firm.
GreenOrder brings management consulting capabilities,
along with a deep understanding of how sustainability initiatives can create
substantial enterprise value. The combined advisory team will leverage
Cleantech Group’s expertise in helping clients identify and adopt leading
innovative technologies to address sustainability challenges.
“Leading enterprises are increasingly trying to
understand how sustainability challenges will impact their growth and
profitability, and they are looking for innovative technologies and business
models to turn those challenges into opportunities,” said Sheeraz Haji, CEO of
Cleantech Group and the CEO of the newly formed company.
“By joining forces, Cleantech Group and GreenOrder will
be uniquely positioned to assist executives in both developing strategies that
address sustainability issues, as well as sourcing the innovative technologies,
partnerships, and investments that will transform these strategies into
reality,” Haji added.
LRN’s founder and CEO, Dov Seidman, said, “Culture as a
deliberate strategy for resiliency, innovation, and growth is becoming a focus
for more of the companies LRN works with, creating significant opportunities
for LRN. Together, Cleantech Group and GreenOrder will also yield greater depth
and breadth of new knowledge that will help LRN power clients’ sustainability
and innovation strategies.”
By merging the worlds of sustainability and cleantech the
new entity will provide a broad array of data, networking, and advisory
services to a joint client roster that includes General Electric, Veolia,
Electricite de France (EDF), HP, the U.S. Department of Energy (DOE), and many
other leading enterprises, investors, and government agencies.
The new company will have a powerful data and knowledge
management foundation anchored by i3, Cleantech Group’s market intelligence
platform that provides insight into transactions, companies, and partnerships.
Joint clients will also benefit from Cleantech Group Forums and Executive
Summits, where key corporate leaders, policy makers, investors, entrepreneurs,
and industry influencers regularly gather to examine trends, source new
investments, and forge strategic relationships.
Three major offices – San Francisco, New York, and
London – and a network of partners in regions around the world will provide the
company the ability to support its global customer base and maintain the
broadest visibility on cleantech innovation.
The transaction is expected to close in October 2012.