Greentech Lead India: Greywater claims to be the only wastewater treatment specialist in India that offers complete remote monitoring and control of wastewater systems. The company recently released GREWA R-S, a fully automatic sewage treatment plant in a compact and packaged form.
Greentech Lead recently had an interaction with Vikrum Kishore, executive director, Greywater, to discuss the company’s activities in India and get a broader outlook of the wastewater industry in India. Our exchange follows:
What are your major initiatives/technologies for waste water treatment?
Our mission at GREYWATER is to change the way the world treats sewage, wastewater and effluent. Thus innovation is at crux of all our products. Our latest product GREWA-R-S is the next step in applying product innovation to provide a one stop solution of all waste water treatment needs. GREWA-R-S incorporates features such as fully automatic operations, completely packaged units, minimal  operating cost and low footprint. It has the capability to handle 20% to 110 % of load variation and comes with the option to be integrated in BMS. Our other product GREWA-R, is a future ready product that comes with BNR reduction feature.
Is the Indian market conducive for industries like wastewater treatment?
Indian market is a very price sensitive market and traditionally the emphasis on wastewater treatment has been very poor. However the scenario is changing slowly. Recent report by Frost and Sullivan is very bullish on growth of wastewater treatment market and so are we.
Any estimate on the current size of Indian wastewater market? How is this estimated to grow in the next five years?
In 2011 the India water and wastewater equipment industry had revenue of 63.07 billion INR. Recent report by Frost and Sullivan estimates Indian water and wastewater market to be INR 102.34 billion in 2016.
What are your suggestions to Government of India to boost wastewater treatment in the country?
·         A solid regulatory framework along with a good enforcing agency could do wonders
·         Also a water policy in lines of solar mission would also be very beneficial
Who are your major clients? Which sectors do you plan to expand your services in future?
Our clients are spread across four major sectors, namely – Residential real estate, Commercial Real Estate, Hospitality and Industrial sector. A few of our well known clients are Oberoi Developers, Mahalaxmi Developers and Club Mahindra.
Any estimate on approximate cost savings for your clients?
Our products guarantee minimal specific power consumption per liter of waste water treated. Moreover our system, GREAWA-R, R-S, M are fully automatic and do not require expenses on a dedicated operator. Most importantly all our products do not require any sort of artificial media thus minimizing consumable cost. Cumulatively our systems have 30-40% lesser operating cost than other conventional systems in market today. Moreover due to our SBR technology the continuous wear and tear of equipment is minimized leading to lower maintenance cost.
What are your business strategies to gain customers in commercial waste water treatment market? Any partnerships with major organizations or firms?
Our business strategy is very simple – To always be ahead on the product innovation and provide product that provide a one stop and hassle free solution to our clients. Through our last two and a half years of operation, we have spent a lot of resources on educating the market and we are now seeing a change in mindset of our clients from conventional approach to our approach.
Any expansion plans, R&D or new technologies in offing?
R&D and continuous improvement is engrained in the basic DNA of GREYWATER. We have very aggressive plans of expansion and introducing new and even better next generation products in future.
Any support from government/industry bodies for your wastewater treatment initiatives?
The regulatory scenario in India is getting better day by day; and with fresh water availability becoming a serious issue in prominent cities like Mumbai and Bangalore the government and local authorities are proactively promoting wastewater treatment. GREYWATER is a member of India Green Building Council (IGBC) and work closely with their member chapters across India to spread awareness about Wastewater recycling.
Rajani Baburajan