Rivian Automotive reported a 22.7 percent decline in electric vehicle deliveries for the second-quarter of 2025, totaling 10,661 units.
The EV maker continues to face headwinds from tariff-driven cost inflation, rising interest rates, and stiff market competition.
The drop comes amid industry challenges, including supply chain restructuring prompted by U.S. trade tariffs and a consumer pivot toward lower-cost hybrids and gasoline-powered vehicles. Rivian also saw a sharp shortfall in vehicle production during the quarter, making just 5,979 units.
Adding to its challenges, the potential expiration of the $7,500 federal EV tax credit, targeted by a new Republican bill, could further dampen consumer demand. Although Rivian’s vehicles did not directly qualify for the subsidy, the company had been leveraging a leasing loophole to reduce costs for buyers — a tactic that may no longer be viable, Reuters news report said.
With margins under pressure and the anticipated launch of the more affordable R2 SUV still a year away, Rivian is maintaining its full-year delivery forecast of 40,000 to 46,000 vehicles. The company plans to release its Q2 financial results on August 5.
Price trends
Rivian’s current consumer lineup consists of the R1T electric pickup and R1S SUV, both positioned as premium adventure vehicles, with a more affordable R2 crossover set to launch in early 2026.
The R1T starts at $69,900 USD for the 2025 Dual‑Standard model, but most trims — including options like Dual‑Large, Dual‑Max, and Tri‑Max — push that base up into the low six‑figure range. Kelley Blue Book confirms the 2025 entry-level Dual‑Motor Adventure trim begins around $71,700, with top‑end versions climbing above $100,000.
The R1S SUV begins at $75,900 USD for its Dual‑Standard configuration. Higher trims—Dual‑Large, Dual‑Max, Tri‑Max, and specialty editions like California Dune—range from approximately $82,900 up to $105,900.
Rivian has adjusted pricing upward slightly for the 2026 model year, adding roughly $90–$1,090 per trim and raising the destination charge to $1,895. Thus, the 2026 R1T Dual‑Standard starts at $70,990, and the R1S Dual‑Standard is about $76,990, with premium trims topping near $101,000 and $107,000, respectively.
The R2 midsize SUV, expected to hit production in early 2026, will open at $45,000 USD — a major move toward a mass-market price point. Rivian CEO R.J. Scaringe has confirmed this base MSRP will hold firm despite tariff pressures.
Baburajan Kizhakedath