Nissan is the exclusive automotive sponsor for more than 130 grassroots events scheduled for U.S. and abroad market during National Drive Electric Week, held on Sept. 15-21.
Started in 2011, National Drive Electric Week, formerly National Plug In Day, is a series of local events aimed at spreading the word about plug-in vehicles.
The event in 2013, organized by Plug In America, Sierra Club and the Electric Auto Association, attracted more than 35,000 participants at nearly 100 local gatherings.
Among the local events held in Huntington Beach, California, Nissan will exhibit the BladeGlider sports model with a unique feature of narrow front compared to the rear, creating a swept-wing structure when viewed from above.
Besides, in Cupertino, California, Nissan will display the all-electric e-NV200 compact cargo vehicle, which is currently part of a one-year trial program, but already on sale in European markets.
At present, Nissan Leaf can boast of more than 60,000 U.S. consumers who are driving this all electric vehicle.
With more than 60,000 U.S. sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week, said, Toby Perry, director, Electric Vehicle Marketing, Nissan.
At events across the country, drivers of Nissan LEAF and other electric cars will publicize together about the benefits of driving EVs such as lower operating costs and zero tailpipe emissions, added Perry.
Sales of Nissan LEAF have escalated by 34 percent in 2014 and August saw a record sale of 3,186 vehicles. Nissan is seeking opportunity to invest in markets across the U.S. such as Washington, D.C., Boston and Salt Lake City.
LEAF owners are the most effective marketers. Their enthusiasm added with benefits initiate family, friends and co-workers to purchase one vehicle. This has a viral effect, where one LEAF sale triggers several additional sales, said Perry.
editor@greentechlead.com