Danfoss India has launched its flagship campaign “Danfoss Energy Efficiency Yatra” to promote and educate industrialists and policy makers on the need for adoption of better standards of industrial motors.
“This initiative is primarily aimed at raising awareness on the need for stringent regulations and standardizations that have the potential to not just reduce overall carbon emissions from heavy industries but also catalyze productivity and thus profitability,” said Ravichandran Purushothaman, president, Danfoss India.
Reports have suggested that energy efficiency measures like equipment and appliance standards along with building performance standards have the capacity to reduce CO2 emission by half, which can go a long way helping us reduce greenhouse gas emissions. The IEA reports that targeted energy efficiency measures would reduce global energy-related emissions by 1.5 gigatons in 2020͕, Purushothaman added.
Currently, with almost non-existent regulations for motor standardization, the industrial sector in the country is witnessing an increase in energy intensity, weighing more on the rising energy demand.
With the need for energy constantly on the rise, it has been encouraging to note that the government has been actively introducing schemes like PAT (Perform, Achieve and Trade) to enhance cost effectiveness of improvements in energy efficiency in energy intensive large industries and facilities like aluminium, cement, chlor-alkali, fertilizers, iron and steel pulp and paper, textiles and thermal power plants.
While sectors like cement are ahead in terms of Specific Energy Consumption (SEC) as compared to global standards, there is still scope for efficiency improvement in sectors like paper and pulp, aluminium, iron and steel.
An impressive market opportunity for sustainable solutions has further renewed interest for technologies that drive sustainability. Industrial energy efficiency is estimated to be Rs. 34,000 crore investment opportunity with cross sectoral interventions such as VFD, WHR accounting for 21 percent and 24 percent of the estimated investment potential respectively.
The multi-city tour of Danfoss Drives Energy Efficiency Yatra starts in NCR Delhi and will cover 11000 km through Ludhiana, Patnagar, Satna, Jamshedpur, Durgapur, Kolkata, Rourkela, Angul, Raigarh, Vizag, Guntur, Hyderabad, Chennai, Pondicherry, Cuddalore, Salem, Coimbatore, Bellary, Gulbarga, Kolhapur, Pune, Raigad, Nagpur, Indore, Vapi, Surat, Ahmedabad and Jamnagar in a span of four months.
The bus houses energy saving products used in different types of industries.