By Greentech
Lead Team: CalStar Products, a developer and manufacturer of sustainable
building products, has named Joel Rood as CEO. Rood has a 15-year experience in
building products and materials industry.
Rood’s focus
on innovation will be invaluable to CalStar as the company continues to expand
into additional categories of sustainable building products.
“Joel’s
executive skills, strong core values and record of managing growth and
innovation across the building products industry make him the perfect fit to
lead CalStar as we scale-up the business,” said Paul Holland, chairman, CalStar
Products.
He has a
broad experience in the construction products business includes senior
executive P&L responsibility with industry leaders in product categories
including gypsum wallboard, insulation and fiber-cement.
Most
recently Rood was general manager for CertainTeed Canada, prior to that, he was
the general manager of the Southern U.S. Division at James Hardie Corporation.
“CalStar
represents an exciting opportunity to meet the growing need for building
products that are both sustainable and affordable. The company’s low-energy,
low-CO2 masonry products are incredibly exciting, and are just the
start. I see us bringing many other exciting products to market in the coming
years,” said
Rood.
CalStar Products
develops and manufactures sustainable, affordable masonry products that reduce
the energy and carbon footprint of the built environment, supporting U.S.
energy independence, mitigating climate change.
CalStar Products recently opened
its first green brick and paver plant on Monday in the Village of Caledonia, in
southeastern Wisconsin, less than 80 miles north of Chicago. The plant helps
address national environmental goals of improving U.S. energy independence,
mitigating greenhouse gas emissions, preserving natural resources, and reducing
landfill demand.