By Greentech
Lead Team: Energy Points has launched universal metric for measuring
sustainability, empowering businesses to make quantitative and intuitive
project decisions across all environmental domains including fuel, electricity,
transportation and water.
The company
has also secured a $3 million initial round of financing led by Plan B
Ventures.
The
financing will be used to launch and accelerate the adoption of The
EnergyPoints platform – the first Software-as-a-Service (SaaS) platform to
power quantifiable and measureable sustainability decisions.
According to
the 2011 Sustainability & Innovation Global Executive Study and Research
Project by MIT Sloan Management Review and Boston Consulting Group, 68 percent
of companies said their focus on sustainability increased in the past year,
while 66 percent of respondents stated that it was necessary to be competitive.
There is no
universal standard for measuring sustainability in an actionable way. While
some companies measure it in terms of overall cost reduction, others measure
Greenhouse gas emissions reductions.
To make
impactful and measurable decisions, Energy Points provides executives with a
universal metric that generates a comprehensive and uniform view of how
different sustainability initiatives impact an organization.
Energy
Points provides a true measure of environmental sustainability by converting
all domains into a single common unit of measurement. This enables businesses,
utilities and energy service companies (ESCOs) to make comparative, intuitive
and fact-based decisions across all business locations, generating a greater
financial and environmental return. Businesses can also measure their exposure
to the changing energy market, estimate its environmental footprint and compare
sustainability performance against competitors.
“Recent data
shows that consumers reward companies that exhibit sustainable behavior – the
problem is that businesses can’t communicate their sustainability in a simple
and consistent way. By not demonstrating their corporate sustainability in
clear and quantitative terms, they’re leaving opportunities and revenue on the
table,” said Ory Zik, founder and CEO of Energy Points.
By
converting all energy sources and domains to one simple metric, businesses can
now make decisions based on their true financial and environmental impact,
while providing clear, consistent evidence of their own sustainability. They
finally have quantitative proof which projects will have the greatest impact,
based on parameters such as local water scarcity, local electricity source mix
and financial savings.