Amaze, a leading provider of power backup solutions in India, has taken the energy industry by storm with the launch of its innovative energy solutions.
Recognized as one of the fastest-growing inverter and battery brands in the country, Amaze has introduced a diverse array of cutting-edge inverters, batteries, and solar products tailored to endure prolonged and frequent power outages. This move comes as part of the company’s strategic effort to expand its influence across India’s diverse landscape.
To enhance its reach and accessibility, Amaze is set to roll out its new product range on select online retail platforms. By doing so, the company aims to connect with potential customers in tier 2 and 3 cities across India, ensuring that even those in less urbanized areas can benefit from its state-of-the-art energy solutions.
The launch event was graced by the presence of cricket superstar Virat Kohli, who is associated with the brand. Accompanying him were key figures from Luminous Power Technologies, Amaze’s parent company, including Preeti Bajaj, the CEO and MD; Neelima Burra, Senior VP and Chief Strategy, Transformation, and Marketing Officer; Amit Shukla, Senior Vice President & Country Head of the Energy Solutions Business; and Rajesh Kalra, Vice President of Amaze Energy Solutions Business.
Speaking at the launch, Preeti Bajaj expressed her optimism about Amaze’s potential to reshape India’s energy landscape. She announced the ambitious goal of doubling the company’s market share and customer touchpoints within the next three years. Leveraging an extensive distribution network, the focus will primarily be on high-capacity inverters and advanced solar solutions, paving the way for significant growth.
The impressive range of Amaze products includes advanced high-capacity inverters suitable for both homes and small commercial establishments, alongside robust, long-lasting batteries designed for heavy-duty applications. The solar product lineup comprises top-tier solar inverters, C10 rated solar batteries, and cutting-edge solar panels, reflecting Amaze’s commitment to offering comprehensive energy solutions.
With its groundbreaking energy solutions and commitment to empowering regions beyond major urban centers, Amaze is poised to make a lasting impact on India’s energy sector. As the company drives innovation and accessibility, it is set to shape the future of power backup solutions across the nation.