Dentsu and Dentsu Ad-Gear announced that the both
companies will collaborate with Zephyr Corporation to develop outdoor signage
powered by 100 percent natural energy produced by solar panels and small wind
turbines.
The use of renewable energy sources gained widespread
support after the issues faced by Fukushima daiichi atomic reactor by tsunami.
Advertising companies that produce out-of-home signage
have recently started considering how to display advertisements while being
aware of the need to save power. With this situation in mind, the Dentsu Group and
Zephyr decided to combine their technical expertise in natural energy to
develop signs that generate energy naturally and would therefore be less
affected by the energy situation.
A considerable reduction in electricity consumption and
CO2 emissions is expected for the various types of outdoor signs
supported.
The companies are also working on the development of
outdoor signs that achieve the best energy mix through the utilization of a
grid-connected system.
As per the agreement Dentsu Group
will plan, design, market and produce the outdoor signs, and will hold the
merchandising rights to those signs. Zephyr will design the power-generating
system, develop the small wind turbines and solar panels, and provide the power
supply system equipment.
By Greetechlead.com Team
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