Greentech Lead America: Canadian Solar, a provider of
ingot, wafer, solar cell, solar module and other solar applications, has
launched a dedicated authorized reseller program focused on Europe, the Middle
East and Africa (EMEA).
“Canadian Solar’s dedicated new EMEA authorized
reseller program will enable us to more effectively support our long-term
partners, while at the same time help attract new partners in the growing EMEA
region,” said Yan Zhuang, senior corporate vice president of global sales and
marketing of Canadian Solar.
With this program, Canadian Solar plans to support its
EMEA reseller partners with extensive technical product training, professional
sales and marketing support, and many other benefits, including access to a
valuable ongoing qualified lead program, and an Authorized Reseller Starter
Kit, tailored marketing materials, and product samples.
Program partners will be able to take advantage from a
comprehensive co-marketing program with joint events, public relations,
advertising and online marketing activities.
The authorized reseller program will target EMEA
professionals that want to offer Canadian Solar’s solar products.
Canadian Solar designs, manufactures and delivers solar
products and solar system solutions for on-grid and off-grid use to customers
worldwide. With operations in North America, Europe, Australia and Asia,
Canadian Solar provides cost-effective and environmentally-friendly solar
solutions to support global, sustainable development.
“We spent a lot of time developing our program, including
researching programs from other industries. It made perfect sense for Canadian
Solar to lead the way with this innovative effort for the EMEA region. We are
excited about and fully committed to our Authorized Reseller Program as it is
designed to be mutually beneficial to our partners and to Canadian Solar’s
success,” Zhuang added.
Recently, Canadian Solar announced it is working with Lightsource Renewable Energy, a British solar
energy developer, for completing 4 solar power plants throughout England.