Green Environment: Volkswagen reinforces Think Blue initiative during Auto Expo 2012 in India

Green Environment: Volkswagen reinforces Think Blue initiative during Auto Expo 2012 in India


Volkswagen, Europe’s
top car manufacturer, encourages visitors at the Auto Expo in New Delhi to
support a greener environment by distributing seeds.

The auto major
launched this in association with BBC Top Gear Magazine.

The company handed
over seeds to visitors along with contests on various social media platforms
designed to highlight and promote a greener environment.

“Our initiatives
under the Think Blue. Campaign is to persistently put a conscious effort
towards a cleaner and a more sustainable environment not only for ourselves but
our future generations as well. Our campaign today is just a small step towards
this effort,” said Lutz Kothe, head, Marketing & PR, Volkswagen Passenger Cars.

Volkswagen launched
the Think Blue. campaign in India last year coinciding with the introduction of
its first carline with BlueMotion Technologies, the Passat and will continue to
highlight its efficient technologies in the coming years as well.

Volkswagen has also
initiated a cleaning up activity throughout the seven days of the New Delhi
Auto Expo 2012 similar to the earlier cleaning up initiative in Mumbai.

“The ‘Plant-in-a-Magazine’ is an excellent innovation to support Volkswagen campaign
of Think Blue. Drive Blue. Volkswagen was looking for innovative and impactful
ideas to communicate their initiative and we, at BBC Top Gear, were happy to
partner them. Both Volkswagen and Top Gear are leaders in their respective
fields and we hope we will be partners in many such initiatives through the
year,” said Tarun Rai, chief executive officer, Worldwide Media.

By GreentechLead.com
Team
[email protected]